Stop underpricing. See the dollar gap — then send a proposal clients take seriously.
A working freelance pricing spreadsheet that shows what you should charge vs what you charge now, plus filled proposals, negotiation emails, and 50 AI prompts. Built for solo freelancers who are busy — and still underpaid.
No macros. Yellow = inputs · Green = formulas. No fake testimonials. No income guarantees. Review every AI draft before you send it.
Free tool
Underprice Burn
Enter the quote you already sent. See the dollar gap vs a mid-market rate band — and a one-line raise — in about 30 seconds. No signup.
Open Underprice Burn (free)Guides: Am I undercharging? · How to raise rates
The gap most freelancers refuse to calculate
Illustrative mid-level designer using kit defaults. Not a promise of your income — a planning mirror. Swap in your yellow cells.
Before (common guess)
- Published hourly: $65
- “About $2,200” project that ate 40 hours
- Effective rate on that job: $55/hr
- One brittle price · blank proposal Doc
- Retainer frozen for 18 months
After (kit @ 70% utilization)
- Publish hourly: ≈ $127–$141
- Same 32h job + 20% buffer → ≈ $4,900
- Good / Better / Best with margin visible
- Filled proposal + follow-up sequence ready
- Raise plan: $2,400 → $3,000 with 30-day notice
If the Underpricing Detector shows you are 20%+ under your 70% utilization rate, every new quote at the old number is a choice — not bad luck.
What’s inside for $19 (v1.1)
- Worked Examples sheet — design, writing, consulting, and dev with real numbers you can mirror
- Rate Calculator — hourly, day, half-day from income goal, expenses, tax buffer, hours, vacation
- Capacity Scenarios — 50% / 60% / 70% / 80% so you stop pricing at fantasy 100% billable
- Underpricing Detector — current rate vs calculator; annual gap; hours you “gifted” on cheap wins
- Rate Raise Planner — retainer uplift math, notice days, multi-client tracker
- 3-Tier Package Builder — Good / Better / Best with automatic margin %
- Project Pricing — hours × rate + contingency → rounded quote + phase split
- One-Pager Data — paste-ready rates, packages, terms placeholders
- PDF playbook + prompts.csv — 50 model-agnostic AI prompts (ChatGPT / Claude / Gemini)
- sample-proposal-brand-system.md — fully filled design proposal
- sample-retainer-writer.md — fully filled writing retainer
- sample-emails-negotiation.md — rate explain, lowball counter, raise, follow-ups, breakup, unpaid-audit decline
Sample preview — what “done” looks like
Excerpt from the included Brand System proposal (illustrative names and figures).
Investment (from calculator)
| Option | Includes | Price |
|---|---|---|
| Good — Starter Brand Kit | Logo + colors + 1-page guide | $2,200 |
| Better — Brand System | Full system + 8-page guide + handoff | $4,400 |
| Best — Brand + Launch Pack | Better + landing mockups + asset pack | $6,800 |
Recommendation line, scope in/out, revision rounds, deposit path, and risks table are all filled in the download — not a skeleton outline.
Negotiation email (excerpt)
“I would rather cut scope than silently underprice — that is how timelines slip. Two clean paths if budget is tight: Starter Kit at $2,200, or keep Brand System and park launch pages for Phase 2.”
Concrete outcomes this week (if you actually open the file)
A publish rate you can defend
Not a vibes number — income goal → tax buffer → utilization → hourly / day you can say out loud.
The underpricing gap in $
Detector shows per-hour gap, % raise needed, and hours you gifted on that “win.”
Three packages with margin
Good / Better / Best named for outcomes. If Good is under ~40% margin, the sheet tells you.
Proposal + emails, not a blank Doc
Two filled proposals and a negotiation pack so you adapt language instead of inventing structure at midnight.
Who it’s for
A fit if you…
- Feel busy but underpaid
- Still quote one lonely number
- Have retainers you haven’t raised in a year+
- Want AI help without a junk “500 prompts” dump
- Work in design, writing, consulting, or dev
Not a fit if you…
- Want get-rich or passive-income claims
- Need attorney-grade contracts
- Only work in Notion (this is spreadsheet + PDF)
- Want someone else to negotiate for you
How to use it today (~25 minutes)
- Open Worked Examples — find your craft.
- Fill Rate Calculator yellow cells → check Capacity at 60–70%.
- Run Underpricing Detector with what you charge now. Sit with the gap.
- Rebuild Good / Better / Best; quote one live opportunity on Project Pricing.
- Skim sample proposals + negotiation emails; draft with a prompt; review before send.
FAQ
What is a freelance rate calculator?
It turns income goal, expenses, tax buffer, billable hours, and vacation into suggested hourly, day, and half-day rates — then utilization scenarios show what to publish when you are not 100% booked.
Does it work in Google Sheets and Excel?
Yes. No macros. Yellow = inputs; green = formulas. Upload the .xlsx to Drive and open with Sheets.
What do I get for $19?
ZIP with the 9-sheet calculator, PDF playbook (50 prompts), prompts.csv, two filled sample proposals, negotiation email pack, and README. Instant Gumroad download.
Will this guarantee I earn more?
No. Planning and drafting tools only. Worked examples are illustrative. Markets differ. No income results promised — and no fake testimonials in this product.
Which AI tools can I use?
ChatGPT, Claude, Gemini, or similar. Paste your real sheet numbers. Never let the model invent rates or metrics.
Is this tax, legal, or financial advice?
No. Personal business templates. Plain-English proposal language is not a contract. Verify with qualified professionals when it matters.
Get the kit — $19
One underpriced project costs more than this. Open the Detector, see the gap, send a clearer proposal this week.
Buy on Gumroad — Freelance Pricing & Proposal KitInstant download · Excel & Google Sheets · 9 sheets · samples · 50 prompts · Sean Oh / YsteriPrime